"BizTips
from Bob"
...The Free Newsletter from Bob Leduc
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"BizTips
from Bob" |
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BizTips
from Bob - Issue 386 - January 16, 2007 ----- In This Issue -----
1. Comments from Bob Most issues of this newsletter reveal business building tips, tactics and strategies in several different areas of marketing. This issue is devoted entirely to marketing with postcards. Postcards are not new or high tech. But they will generate a flood of website traffic and sales leads for you at a very low-cost ...if you know how to use them. In the following new article I reveal 5 tips based on my own experience with postcards. Following these tips will enable you to create powerful marketing postcards guaranteed to produce a big response every time. Note: The last time this newsletter was devoted entirely to marketing with postcards was Issue 361 in January of last year. If you missed it, you can still read it at http://BizTipsLetter.com/i361.html 2. Fresh New Marketing Article Postcard Marketing Success Tips Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to generate website traffic and sales leads ...if you do it right. Here are 5 proven tips that will help you create powerful marketing postcards guaranteed to produce a big response. 1. Make a Big First Impression People like getting postcards from friends and relatives. They don't like getting advertising mail. Make your postcard look at first glance like a message from a friend instead of like an advertising announcement. It creates a warm friendly reception for your postcard. For example, use the same typestyle and layout you would use to send a postcard to a friend. Use a date at the top ...even if it is something like "Monday, 11:15 AM". And include a real "from" name at the bottom ...even if it's not handwritten. 2. Get Right to the Point Postcards get delivered in a format that's ready to read. Take advantage of this by making the biggest benefit you offer the first thing the reader sees. This will make them want to read the rest of your postcard. For example, state your biggest benefit as a headline at the top of your postcard ...or make it the first item on a bulleted list of benefits ...or highlight it in bold type if it's in the body of your postcard. 3. Sell the Right Thing Marketing postcards are most effective when they are used to generate website traffic or sales leads. They are less effective for closing sales because they don't provide enough space for a detailed sales message. Design your message to sell the reader on seeking more information instead of trying to close sales. For example, don't include much (if any) actual information about the product or service you are selling on your postcard. Instead, promote the major benefit (or benefits) they provide. Then persuade the reader to visit your website or to take some other action to get more information from a source where you can close sales. 4. Be Clear and Direct You have only a few seconds to get the reader's attention and to persuade them to take the action you want. So keep your message brief and make sure the reader can clearly understand it with just a quick glance. For example, limit your postcard to just a few short sentences with blank lines between them. Reduce several sentences to a short bulleted list to save space and reading time. Always end your postcard by telling the reader exactly what to do to get more details - and include a reason to do it immediately. 5. Stimulate Fast Action Just telling your reader how to get more information is not enough. You have to give them a reason to respond NOW or many will put your postcard aside to do later ...then get involved with other things and forget it. For example, offer them a discounted price, a special bonus or some other benefit if they reply to your postcard by a deadline. Postcards are not new or high-tech. But that's not a reason to ignore them. They can generate a lot of website traffic and sales leads for a very low-cost. Follow these 5 proven tips and you will discover how to create powerful marketing postcards guaranteed to produce a big response. © 2007 Bob Leduc 3. Answers to Your Marketing Questions Reminder... I select one or more recent marketing questions from subscribers to answer in each issue of this newsletter. Email your marketing questions to me at: [spam-blocked email address] Question: : "I know all the advantages of using postcards to find new customers but I can't figure out who to send them to. How can I find the best mailing list to use for my postcards?" Answer to Question: Here is a simple procedure any business can use to identify mailing lists likely produce a large number of replies... Start by defining the characteristics you would expect to find in the best prospects for your product or service. If you are expanding an established market, write down the names of some of your best customers in that market. Then write down the characteristics they have that make your product or service valuable to them. Next, make a list of actions and activities these ideal target prospects pursue that may be recorded in some way. For example:
Tip: Think about some ways you can use the above information to find or compile the ideal list without getting it from a list broker. You'll save money. And you'll have a list that is not heavily used by other mailers ...which will boost your potential of getting a high rate of response. Note: The New 2007 edition of my manual, "How to Build Your Small Business Fast With Simple Postcards", includes an entire section on mailing lists ...in addition to detailed instructions for marketing with postcards and illustrations of postcards with sales messages you can copy and use. For information about it go to: http://BobLeduc.com/postcard.html 4. Resources - to Help You Promote Your Business If you find what I write in this newsletter beneficial, you'll want to get some or all of the following. I wrote them, too. Complimentary
Four Day Postcard Marketing Course 'How to Build
Your Small Business Fast With Simple Postcards' (New 2007 Edition) 'Low-Cost
Marketing Secrets' 'How to Build
a High-Profit Business on a Low-Impact Budget' 5. Coming in the next 'BizTips from Bob' Don't miss the next issue of 'BizTips from Bob' on Tuesday, January 30th. It will include a special marketing article revealing several unique marketing tactics you can use to find highly profitable new customers and boost your sales. I'll also include a few little-known marketing tips and some low-cost resources you can use to generate business fast. Until then...
P.S. Do you know someone else who should be reading this newsletter? Send them to any page on this website to subscribe.
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